Maximizing Revenue: How to monetize your Programmatic SEO Pages

Table of Contents

    Programmatic SEO is a powerful tool for driving traffic and revenue to your website, but did you know that you can also monetize your programmatic SEO pages?

    By identifying and implementing effective monetization strategies, you can turn your programmatic SEO pages into a profitable source of income. In this guide, we'll show you how to monetize your programmatic SEO pages and maximize your revenue.

    Measure site metrics for your Programmatic SEO pages

    The first step in monetizing your programmatic SEO pages is to identify potential monetization opportunities that would be viable for you. It is critical to understand what kind of traffic you're currently generating, in which niche, and how willing they are to convert.

    Start by measuring by setting up Analytics using Google Analytics and Google Search Console to track:

    1. Unique page visits every month
    2. Keywords you're ranking for
    3. Top entry pages
    4. Session duration
    5. Click-through rate on page CTAs

    By correctly measuring and understanding your analytics can you leverage your traffic to generate revenue.

    Implementing Monetization Strategies

    Once you've identified potential monetization opportunities, it's time to start implementing monetization strategies (range from easiest/less revenue to difficult/good revenue):

    1. Online Ads
    2. Affiliate Links
    3. Direct Outreach
    4. Local lead gen
    5. Launch your own product

    1. Online Ads (Minimal setup)

    Online ads are the easiest to set up. The idea is simple - You get a code snippet to add to a section of your site and it will start showing relevant ads to your visitors. As people see and click the ads, you will start making money. You have the option of showing these ads in a few different formats, i.e. display, in feed, in article, on the side. It's mostly a set it and forget it strategy.

    SprucePets uses online ads all over the pages as their monetization strategy.

    SprucePets using online ads to monetize their pages

    How much can I make with online ads?

    Online ads revenue can vary largely based on the niche you're in, quality of the audience, and various other metrics. This is because ad platforms use dynamic pricing to drive traffic. As a rough estimate, according to SEOChatter, you can expect $8-$20 per 1000 views on Google ads. Clicks are more lucrative than impressions because it shows that the visitor wants to purchase the item. Going from the same source, Adsense can pay $0.20 to $15 per click on average.

    1. Google Adsense
    3. AdThrive
    4. Mediavine
    5. Playwire

    Businesses use affiliate links as a way to increase sales and revenue. By partnering with affiliate marketers (aka you!) who drive traffic to their website, businesses are happy to share a portion of the revenue generated by those customers. This is done by using affiliate networks, which track who referred the customer, attribute the sale and revenue to them through the use of cookies. Programmatic SEO pages can be used to drive relevant traffic to a business's website, and then the affiliate links can be used to monetize that traffic.

    SaaSList uses affiliate links to monetize their pages.

    SaaSList using affiliate links to monetize their pages

    Affiliate links can be very lucrative if your content is very close to the bottom of the funnel and your visitors are ready to buy. Exact % cut of the sale varies from business to business but it's generally anywhere between 1-40%. Amazon affiliate pays close to 1-18% range whereas SaaS products can get close to 40-50%.

    1. Look for businesses that have good affiliate programs that you would wnat to write about.
    2. Create pSEO content around it
    3. Create CTAs as your affiliate links

    It's a good idea to disclose somewhere on the page that you're getting commission from the sales.

    1. ClickBank
    2. ShareASale
    3. CJ Affiliate
    4. Awin
    5. AffiliaXe

    SaaS products with high affiliate revenue share

    1. Webflow: 50% for 12 months
    2. Leadpages: 50% for all recurring payments
    3. Shopify: $150 per online sale

    3. Direct Outreach (Best for super niche traffic)

    When your site gets a good amount of qualified traffic, you can start messaging relevant companies in your niche and see if they would be willing to sponsor your content. This could be showing their product above search results, on the sidebar, or in feed as a native ad.

    Unlike affiliate links where revenue share terms are already set up, with sponsored listings you can negotiate better terms.

    Best way to do Direct Outreach

    1. Reach out with an email like this:
    Subject: Sponsorship Opportunity for [Your Blog Name]
    Dear [Company Name],
    My name is [Your Name], I run [Your Blog Name], a website with [Number of Followers] readers in [Your Blog's Niche]. I am reaching out to inquire about the possibility of [Company Name] sponsoring our blog. In return, we would be happy to offer you exposure on our website, social media channels, and email newsletter.
    We would like to create a customized sponsorship package that meets your marketing goals and budget. We are open to discussing various options such as sponsored posts, product reviews, and giveaways. Our rates starts from [Your Rate].
    Please let me know if you are interested and what dates and times work best for a call to discuss further.
    [Your Name]
    [Your Blog Name]
    [Your Contact Information]

    Benefits of using Direct Outreach

    1. You can dictate your own price
    2. You can charge higher prices as your traffic grows

    Marketing Examples is working with Semrush to add their product on their home page.

    Marketing Examples using sponsored spots to monetize their pages

    4. Local lead gen (Best for physical traffic)

    Local businesses are notorious for not being tech savvy. They generally don't have a great SEO presence. Their customers on the other hand, look for them very specifically online. This is where if you create Programmatic SEO pages to bridge the gap and drive physical traffic to these businesses.

    Best way to implement Lead Gen selling

    1. Call them up and ask for unique info that the owners are more than happy to tell you. Since you know the customers well, this can be the best number to call for appointment. The names of the folks that work there. The services they do and do not provide. You can get way more granular than Google My Business profile on the right side of the search results.

    How to set this up:

    1. Go to your local businesses
    2. Ask them if they want more customers and how much would they pay for a new lead
    3. On your Programmatic SEO pages, set up a CTA for the visitor to capture their email or phone number via a Google Form
    4. Set up a Zapier automation to send the lead to the business as an email
    5. Send an invoice at the end of the month

    Sulekha in India monetizes their pages by matching local traffic to nearby businesses.

    Sulekha in India using local lead gen pages to monetize their pages

    5. Launch your own product (Best for maximum revenue potential)

    By selling somebody else's product, you will always receive a portion of the sale. If you want to keep 100% of the sale price, you must launch your own product i.e. a course, a SaaS app, ecommerce store.

    Veed has created many Programmatic SEO pages and has CTA links that send the visitor directly to the app sign up page.

    Veed using their own product as the CTA on their programmatic pages

    How an expert thinks about monetizing pages

    Here's what Sam Partland (15+ year SEO expert focused on Enterprise & Programmatic SEO) thinks about this:

    Next Steps

    By following the steps outlined in this guide, you can successfully monetize your programmatic SEO pages and turn them into a profitable source of income. Remember to identify potential monetization opportunities, implement effective monetization strategies, and continually measure and optimize your efforts to maximize revenue.

    With the right approach and a little bit of effort, you can turn your programmatic SEO pages into a valuable asset for your business.