Getting Started

Getting Started with Engyne

Table of Contents

    link to regex cheatsheet

    In this guide, learn to create your first Programmatic SEO project for a fictional SaaS called Bookify. Bookify lets you listen to key insights of business books as a short audio clip - very similar to blinkify.com.

    To create Programmatic SEO pages for Bookify, we will need to use Engyne's Page Designer tool. This tool allows us to easily create and customize pages using data from Airtable.

    Once we have prepared our data in Airtable, we can sync it with Engyne and begin designing our pages. We will create a title, add an image, preview all pages, add a call-to-action, publish all pages, and connect a custom domain.

    By following these steps, we can create effective Programmatic SEO pages for Bookify that will help drive traffic and increase conversions.

    Step 1: Create a new Engyne site

    Start by logging in to your Engyne account at https://app.launchman.com. You will need to use your Google sign in.

    Create a new site by clicking Add Site button on the top right. Fill in the details.

    Click Create.

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    Engyne will automatically assign you a subdomain based on your Site name. This is where all the published pages will live. Since we are just prototyping the pages right now, this is completely okay. When going into production however, a custom domain should be used instead.

    Step 2: Create a new collection

    A Collection is a grouping of Programmatic SEO pages. Each collection has its own page template and data.

    Typically you would want to create a collection for each content angle you would like to experiment with.

    Keeping it simple for Bookify, we can create a collection of pages that targets - <Book Title> summary.

    Click on Create a new collection and name it - Book summary.

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    Step 2: Prepare and sync Airtable data

    Before we can start creating our page template, we need data that will go on each page. This is where Airtable comes in handy to gather, clean, and prep our data.

    Set up Airtable

    Open up your Airtable account. Create a new base in your Airtable. Call it Books.

    Create these columns with the field type:

    1. Title Name:
    2. Author
    3. Summary
    4. Image
    5. Buy Link

    Populate the table with the relevant information for each book.

    You can also import your CSV. I’ve already prepared this for you. Download this data as CSC:

    Book Title,Summary,Why read this,Why to not read this,Buy Link,Category,Book Cover
$100M Offers: How To Make Offers So Good People Feel Stupid Saying No,"This book is a must-read for anyone looking to make offers that are too good to refuse. Written by experienced entrepreneur and investor, David Finkel, $100M Offers: How To Make Offers So Good People Feel Stupid Saying No provides readers with the tools and strategies to craft offers that are irresistible. Finkel shares his own experiences and insights to help readers understand the psychology of making offers, as well as how to craft offers that are too good to pass up. He also provides practical advice on how to negotiate and close deals, as well as how to handle objections. With this book, readers will be able to make offers that are so good, people will feel stupid saying no.","- Understand the psychology behind why people accept or reject offers.
 - Learn how to craft offers that are too good to refuse.
 - Discover the strategies to make offers that are irresistible.","- May not apply to small startup
 - Too focused on high-value deals
 - May not be relevant to SaaS",https://www.amazon.ca/100M-Offers-People-Stupid-Saying/dp/1737475731,B2B Sales,http://books.google.com/books/content?id=DfaNzgEACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api
The Brain Audit: Why Customers Buy (and Why They Don't) by Sean D’Souza,"The Brain Audit: Why Customers Buy (and Why They Don't) by Sean D’Souza is a must-read for any business owner or marketer. It provides a comprehensive look at the psychology of why customers buy, and why they don't. It covers topics such as the seven triggers of buying, the three questions customers ask before buying, and the four steps to creating a successful marketing message. It also provides practical advice on how to use these principles to increase sales and build customer loyalty. The book is written in an easy-to-understand style, making it accessible to readers of all levels. It is an invaluable resource for anyone looking to understand the psychology of customer buying behavior and increase their sales.","- Understand the psychology behind why customers buy and why they don't.
 - Learn how to create a customer-centric marketing strategy.
 - Discover how to create a memorable customer experience.","- May not be relevant to SaaS
 - Focuses on offline businesses
 - Limited case studies on SaaS",https://www.amazon.ca/Brain-Audit-Customers-They-Dont/dp/0473175045,B2B Sales,http://books.google.com/books/content?id=YdOVkgAACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api
Behind the Cloud by Marc Benioff & Carlye Adler,"Behind the Cloud is an inspiring story of how Marc Benioff and Carlye Adler built Salesforce, one of the world’s most successful cloud computing companies. The book chronicles their journey from the early days of the company to its current success. It provides an inside look at the strategies and tactics they used to build a successful business. It also offers valuable lessons on how to create a culture of innovation and how to stay ahead of the competition. The book is filled with inspiring stories of how Benioff and Adler overcame obstacles and achieved success. It is an inspiring read for anyone looking to build a successful business.","- Provides insight into the strategies and tactics used to build a successful SaaS business.
 - Explains the importance of customer service and how to create a culture of innovation.
 - Highlights the importance of staying ahead of the competition and how to use technology to drive growth.","- Limited focus on sales and marketing
 - More focused on the story of Salesforce
 - may not be relatable to other SaaS companies",https://www.amazon.ca/Behind-Cloud-Salesforce-com-Billion-Dollar-Company/dp/0470521163,B2B Sales,http://books.google.com/books/content?id=XX5QJ7hfDW8C&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api
Challenger Sale by Brent Adamson and Mathew Dixon,"Challenger Sale is a book written by Brent Adamson and Mathew Dixon that provides an in-depth look into the sales process. It explains how salespeople can use the Challenger Sale approach to create value for their customers and build strong relationships. The book outlines the five steps of the Challenger Sale process, which include teaching, tailoring, taking control, challenging, and demonstrating. It also provides strategies for salespeople to use to effectively engage customers and close deals. Additionally, the book provides insights into how salespeople can use data to better understand their customers and create tailored solutions. Overall, Challenger Sale is an invaluable resource for salespeople looking to improve their sales process and close more deals.","- Understand the importance of challenging customers to think differently about their business.
 - Learn how to create a successful sales process that is tailored to the customer's needs.
 - Develop the skills to build relationships with customers and create a lasting impact.","- May not be relevant to all SaaS sales strategies
 - Focuses on enterprise level sales
 - May not be relatable to other SaaS companies",https://www.amazon.ca/Challenger-Sale-Control-Customer-Conversation/dp/1591844355,B2B Sales,http://books.google.com/books/content?id=pioPC9OiMdMC&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api
How to Win Friends and Influence People,"How to Win Friends and Influence People is a timeless classic written by Dale Carnegie. It is a book that has been helping people to build relationships and improve their communication skills since it was first published in 1936. The book provides practical advice on how to make friends, how to influence people, and how to handle difficult conversations. It also offers tips on how to be a better listener, how to be more persuasive, and how to be more confident. The book is filled with stories and anecdotes that illustrate the principles of effective communication. It is an invaluable resource for anyone looking to improve their relationships and communication skills.","- Learn how to build relationships with customers and colleagues to increase trust and loyalty.
 - Understand how to effectively communicate with others to create positive outcomes.
 - Develop the skills to influence people and create a successful business.","- Focuses on personal relationships rather than business
 - May not be relevant to SaaS
 - Limited focus on sales and marketing",https://www.amazon.ca/How-Win-Friends-Influence-People/dp/0671027034,B2B Sales,http://books.google.com/books/content?id=uyjhwwEACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api
Hacking Growth,"Hacking Growth is a book that provides readers with a comprehensive guide to growth hacking. It covers the fundamentals of growth hacking, from understanding the customer journey to developing a growth hacking strategy. It also provides practical advice on how to use data to drive growth, how to use A/B testing to optimize user experience, and how to use automation to scale growth. Additionally, the book provides case studies of successful growth hacking campaigns, as well as tips and tricks for getting the most out of growth hacking. Hacking Growth is an essential resource for anyone looking to take their business to the next level.","- Understand how to use data to drive growth and optimize customer acquisition.
 - Learn how to use experimentation to test and validate growth strategies.
 - Discover how to use viral loops and referral programs to increase user engagement.","- Not focused on SaaS businesses
 - No advice on pricing strategies
 - No guidance on customer acquisition",https://www.amazon.ca/Hacking-Growth-Fastest-Growing-Companies-Breakout/dp/045149721X,Marketing,http://books.google.com/books/content?id=WMl8DgAAQBAJ&printsec=frontcover&img=1&zoom=1&edge=curl&source=gbs_api

    Sync Airtable to Engyne

    We can now bring this data into Engyne to start creating pages with.

    To do this, go to Your Collection > Settings > Connect Airtable.

    1. For Airtable Base URL, copy the entire URL in the address bar of your browser. It will look something like: https://airtable.com/appxxx/tblxxx/viwxxx?blocks=hide
    2. For the API Key, go to Airtable Settings on the top right > Account

    Click Save and Engyne will automatically import your data.

    You can also click on the Sync Data button to re-sync items after the Airtable data is updated.

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    Your data from Airtable will now be available in Engyne's Page Designer, allowing you to easily create and customize pages for your Programmatic SEO project.

    Step 4: Create the Page Template

    Click on Design your Page to open the Page Designer.

    Page Designer lets you create content on the page like text, images, video using drag and drop controls - very similar to Webflow. Markdown is used to format text - headings, bold, italics are all supported.

    Create the header section

    Add a title at the top of the page by adding a ****Text******** component and add:

    # {{Book Title}}: Summary and Notes

    Notice how we used the {{ to bring up a list of column headers from Airtable. This is the real power of Engyne. Once a Page Template is created, we generate pages per Airtable row by dynamically switching out values per page.

    Use the arrow keys on the top-right to scrub through the generated page variations.

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    Add more content by including the summary and the reasons why you should and shouldn’t read this book like so:

    # {{Book Title}}: Summary and Notes

{{Summary}}

## Why you should read this:
{{Why read this}}

## Why this book might not be as useful to you:
{{Why to not read this}}

    Wrap it up by adding a Call to Action component:

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    Customize URLs

    Currently all our pages have the same URL and SEO tags. Before we publish, we need to fix this.

    In the SEO tab:

    1. Update Slug URL to be: /summary/{{Book Title}}
    2. Update Meta Title to be: {{Book Title}}
    3. Update Description to be: {{Book Title}} is a great book to read for any budding new founder out there. Sign up for Bookify for more book summaries.

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    Now we can hit Publish and preview all our pages at: <subdomain>.launchman.page

    You can also open a specific page by clicking the ******Preview URL**********:

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    Step 5: Connect a custom domain

    To connect a custom domain:

    1. In Engyne dashboard, go to Site Settings > Deployment > By subdomain
    2. Add a new CNAME record to your DNS records: cname.launchman.com
    3. Enter in the URL and click Add
    4. Your pages should be available at the new domain.

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