Engyne's company strategy on how Programmatic SEO will create more startup unicorns with staff of less than 5 people.
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SaaS startups are known to be high margins and high growth, but most die before they see the light of day because founders cannot build an effective content marketing strategy to bring consistent, long-term growth. Content writing agencies that write 4-16 posts a month at $350/post to write blog posts are: slow, do not optimize for conversions, and boast results after n months. As a result, most SaaS startups end up choosing paid ads for instant results, ending up with a high CAC.
Already existing product data, insights from existing customers can be used to create high quality marketing pages that rank in Google Search and bring new, organic users. The resulting CAC is extremely low compared to paid ads.
Increase the number of under 5-person unicorns in the world
Where an under 5 person team can create a $1B valuation SaaS business (100M revenue ARR)
SaaS startups built by technical founders is a wedge for a much larger market to expand into, which is, Content Marketing