There used to be advantages that every company had: Technical and GTM.
With AI coding agents, technical advantage is going away. The person next to you could vibe-code the same thing as you in the next 10 mins.
In this world, the only differentiator that's left for any product company is GTM.
Even then, GTM is rough:
- SEO has been obliterated by AI Overviews
- Cold emails have are going directly to spam
We believe the best GTM is by building trust through content - once someone gets value, they are more likely to trust you and buy from you.
Alex Hormozi,
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