You've got a blog on Engyne, and you're ready to make it your own. But how do you do that?

In this post, you will learn how to customize your blog in Engyne by adding your logo, choosing your fonts, setting your background color, and adding a post background. By the end of this post, you'll be able to transform your blog into a unique, visually appealing, and personal space that speaks to your audience.

All the design settings can be updated by opening up your project in Engyne and navigating to Settings &gt; Design.

![](https://s3.ca-central-1.amazonaws.com/launchman/engyne-design-all-settings.png)

## Step 1: Add Your Logo

Your logo is a visual representation of your brand. It's what sets you apart from the rest. To add your logo in Engyne, all you need to do is:

- Navigate to Settings &gt; Design
- Upload your 32x32 logo PNG

Just like that, your logo is up and running, giving your blog a personal touch.

## Step 2: Choose Your Fonts

The right font can set the mood for your entire blog. It can make your content more readable and engaging. In Engyne, you have the freedom to choose your fonts for headings and body. Here's how:

- Navigate to Settings &gt; Design
- Choose your font. You can choose a separate one for headings and text.

## Step 3: Set Your Background Color

The background color of your blog can have a huge impact on its overall look and feel. To add a background color in Engyne, follow these steps:

- Go to Settings &gt; Design
- Add the background color. The subtle the better generally.

With the right background color, your blog will truly start to feel like your own.

## Step 4: Add a Post Background

Engyne can automatically create a featured image (at the start of a post) and for the SEO image by placing text on top of your post background. A good post background can add depth and context to your content. It can make your posts more visually appealing and engaging.

![](https://s3.ca-central-1.amazonaws.com/launchman/engyne-design-post-bg.png)To add a post background in Engyne, do the following:

- Upload an image 1200x630px to be the background image for the post

With a captivating post background, your content will be more engaging and visually appealing.

## Next Steps

With these steps, you're well on your way to customizing your blog in Engyne. But remember, customization is not a one-time thing. It's an ongoing process. Keep experimenting with different logos, fonts, background colors, and post backgrounds until you find what works best for you and your audience.

Remember, your blog is an extension of you. It's your space to share your thoughts, ideas, and experiences. So make it yours. Customize it. Personalize it. Make it a space that you're proud to call your own.

How to customize your blog in Engyne

# Ahrefs vs. Engyne: Which Tool is Best for 2023

# {{name}} vs. Engyne: Which Tool is Best for 2023

## What is Engyne?
Engyne is a platform to launch an SEO-friendly blog, publish content consistently, and start getting results fast with a little help from AI – No coding or technical skills required.

## How much does Engyne cost?
$200/month

## What can Engyne do?

## What is Ahrefs
Ahrefs is an SEO software suite that contains tools for link building, keyword research, competitor analysis, rank tracking and site audits.

## How much does Ahrefs cost?
Starts from $99/month all the way to $399/month.

## What can Ahrefs do?
- Competitor Analysis

- Tracks keywords for your site

- Does a site audit to identify technical issues with your site

## Final Verdict: Which one is better?



## What is Engyne?
Engyne is a platform to launch an SEO-friendly blog, publish content consistently, and start getting results fast with a little help from AI – No coding or technical skills required.

## How much does Engyne cost?
$200/month

## What can Engyne do?

## What is {{name}}
{{description}}

## How much does {{name}} cost?
{{pricing}}

## What can {{name}} do?
{{features}}

## Final Verdict: Which one is better?



Ahrefs vs Engyne

There is no question that programmatic SEO can be a significant growth driver when it comes to content marketing, but it's only effective when done right. The key is to speed up how fast content is produced so you can start iterating on the results immediately rather than wait months, as is the case with traditional SEO.

Here are 19 tools that will help you speed up your Programmatic SEO pages so you can start creating content fast:

## Web Scraping

To start with Programmatic SEO, you need data. If you don't have a good set lying around, your next bet is to scrape it from various sources on the Internet. These tools will help you grab text from web pages without having to copy/paste all night by hand.

### 1\. [Bardeen AI (Free)](https://www.bardeen.ai/scraper)

Bardeen is a monster when it comes to scraping data. You can scrape links, texts, and images from a page without using code. Click on the data you want to copy, and it will recognize similar elements on the page automatically. This is especially useful when dealing with an infinite list of results with pagination (which is most pages these days).

## Keyword Research

Creating pages that actually rank starts with solid keyword research. Knowing which keywords people commonly use and what type of pages Google shows them (search intent) is 85% of the battle.

### 2\. [Ahrefs (My personal favourite, paid)](https://ahrefs.com/)

Ahrefs is the market leader for effective keyword research for any SEO marketer. It surfaces tons of insights like search volume and top search results for a keyword idea you have. The "Matching Terms" and "Related Terms" reports are beneficial for uncovering keywords you might not have even thought about writing for.

Available plans: Free for one site

### 3\. [Keyword Chef ($20 for 1200 keywords)](https://keywordchef.com/)

Ahrefs does much more than just keyword research (which is why it can get expensive). If you're looking for a tool that hyper-focuses on helping with keyword research and doesn't break the bank, Keyword Chef is what you need to try. Its wildcard search functionality lets you use `*` as a placeholder to bring up unique ideas with a good search volume you can plan around.

Available plans: $20 for 1200 keywords

## Programmatic Images

Images spice up a page like no other but creating them one by one is a momentous task. Here are a few ways to bulk-create images for your Programmatic SEO pages.

### 4\. [Tailgraph](https://tailgraph.com/) (My personal favourite, free)

Tailgraph is a fantastic service that lets you generate hero images that sit at the very top of your pages. Use their online dashboard to create a copy-pastable URL that specifies how the rendered image will look. Add a title, subtitle, and background, and customize fonts and colours to match your brand.

Combine Tailgraph with Google Sheets' "CONCATENATE" function to generate featured images in bulk.

### 5\. [Placid.app](http://Placid.app) ($19/mo for 500 credits)

Where Tailgraph has a specific layout of the image, Placid lets you customize the image layout completely while making sure that you can dynamically insert text, and logos in there. Similar to Tailgraph, You can create an image template with custom elements as placeholders which can be swapped out by sending parameters using the generated URL.

Available plans: $19/month for 500 credits

### 6\. [Screenshot One](https://screenshotone.com/) (My personal favourite, free for 150 screenshots)

Screenshot One is a lifesaver if you curate online brands. Screenshot One can programmatically screenshot a website (in any screen size) and return you a PNG to use. You can also tell it to wait a few seconds, so it doesn't take a screenshot of a half-rendered website.

Available plans: Free for 150 screenshots

## Page Builders

### 7\. [WP All Import](https://www.wpallimport.com/)

WordPress is one of the most powerful website builders out there. WP All Import plugin lets you create many posts from a data source, typically a CSV. It works very well for niche sites monetized with Google ads.

Available plans: $249

### 8\. [Engyne ($200/mo in Private Beta)](https://engyne.ai)

Of course, how can we not mention Engyne. It's a great choice if you're looking to create Programmatic SEO pages for your SaaS product.

## Content Writing

Even when creating pages programmatically, having at least 800 words on the page is recommended for Google to take the page seriously. Here are a few tools that will help you write engaging content quickly.

### 9\. [Rytr (Free for 10 chars/mo)](https://rytr.me/)

AI text generation is beneficial in coming up with good writing. Google has strict policies against ultimately generating AI text for websites, but no one said anything about using it as a guide. Use it to spice up your handwritten content, to rephrase, or expand on points.

### 10\. [Google Sheets (free)](https://www.google.ca/sheets/about/)

Google Sheets is a classic spreadsheet editor that everyone knows and loves. Data for Programmatic SEO pages are typically in a tabular format. Use Google Sheets to clean, prep, and morph it into something that's actually readable by a human.

### 11\. [Airtable (free)](https://airtable.com)

Airtable is a great modern alternative to Google Sheets. Its familiar spreadsheet editor interface uses formulas to calculate data, and organize information in tables, and provides more advanced features such as collaboration, automation, and customizable views. It has integrations with basically every SaaS tool out there, which lets you import data easily.

### 12\. [ChatGPT](https://beta.openai.com/playground)

While Rytr helps you explicitly with writing, ChatGPT is a real workhorse that gets you an answer for anything you ask. Looking for the list of top attractions in Egypt? Tools Developers use daily? Ask ChatGPT, and it will come up with a list in no time.

Combine OpenAI's API with Google Sheets, and you have an instant content machine that gets you relevant answers faster than you can say, "Let me try to Google that".

## Analytics

Tracking which pages are getting traffic, how many are converting, and what keywords people are using to get there are all critical metrics that every Programmatic website should be keeping track of. Here's the best tool for analytics.

### 15\. [Plausible ($5/mo)](https://plausible.io)

Plausible is a privacy-friendly analytics tool that lets you see how many people came to the site and from where. There's even an integration with Google Search Console that reports what keywords were used. When setting up a Programmatic SEO site, it's really a no-brainer to use Plausible for analytics.

## Indexing

Publishing pages to the web doesn't mean that you will start getting traffic right away. Google has to come index your pages, so they show up in the search results. These tools can help you understand if Google if your pages are in order from a technical standpoint - titles are a good length, images load fast etc.

### 17\. [HeyMeta (free)](https://www.heymeta.com/)

HeyMeta is a reliable SEO tags checker for a webpage. It's a good idea to verify tags for titles, descriptions, keywords, and images before putting them live to see how Google will see your pages.

### 18\. [SEO checker (My personal favourite, free)](https://seo-checker.io/)

SEO Checker is a great tool that audits your website and creates a comprehensive technical report. It checks everything from missing alt text on images to security vulnerabilities.

### 19\. [IndexMeNow (My personal favourite, $49 for 60 credits)](https://indexmenow.com/)

When you publish your pages, it can take a long time for Google to come around and index your pages. IndexMeNow cuts that time down to 24 hours. I've personally used it many times and can attest to its quality.

## Next Steps

In conclusion, programmatic SEO is a crucial aspect of modern digital marketing and the use of the right tools can help optimize your website and improve search engine rankings.

Top 18 Programmatic SEO tools to use for your next project

Top 19 Programmatic SEO Tools for SaaS founders (+ How much they cost)

Right near the end of the buyer's journey, just before they are about to pull out their credit card, users will compare you vs. your competitors in the market to see if they are getting good value. This is especially true of SaaS customers. It is imperative for any SaaS startup to create Competitor pages such as "My tool" vs. "X tool" to:

1. Capture SEO traffic from your competitors' names
2. Make it easy for your customers to make a decision

[ClickUp](https://clickup.com/) is an absolute master at this. They have created \~100 such pages for all their competitors: monday.com, Asana, and Notion and absolutely dominate this space.

![](https://s3.ca-central-1.amazonaws.com/launchman/clickup-competitor.png)Creating these pages manually is a daunting task, let's create a scalable Programmatic SEO setup with Engyne to create a ton of competitor pages.

## Step 1: Set up Engyne for Programmatic SEO

Let's get started by signing in to Engyne and creating a new Programmatic SEO collection. Each collection has its own data source (Airtable) and a page template. Name it "Competitors".

![](https://s3.ca-central-1.amazonaws.com/launchman/engyne-pseo-collection.png)

## Step 2: Create an Airtable of Competitor data

First up, we need to collect data on our competitors - what their tool does, pricing, and features.

Here's an example of the Airtable I created. I listed the features as bullet points.

![](https://s3.ca-central-1.amazonaws.com/launchman/airtable.png)

## Step 3: Sync Airtable to Engyne

Let's connect the Airtable we created to Engyne so we can use the data to create pages. 

1. Head over to Settings &gt; Connect Airtable. 
2. Create a [new Personal Access Token in Airtable](https://engyne.ai/blog/how-to-find-your-airtable-personal-access-token). The scope should be: `data.records:read`, `schema.bases:read` and select your base.
3. Click "Sync" to import records from the Airtable.

Here's [a detailed step-by-step](https://engyne.ai/blog/how-to-connect-your-airtable-data-source-to-engyne) on connecting Airtable to Engyne if you get stuck.

![](https://s3.ca-central-1.amazonaws.com/launchman/sync-airtable-records.png)

## Step 4: Designing the page

Now that we have the data, here comes the fun part - creating the actual page. 

You can use the column names from your connected Airtable and Engyne will create a separate page per Airtable record. 

Let's start by creating a title. Use [markdown format](https://engyne.ai/help/how-to-format-text-in-engyne-using-markdown) to specify a title. 

![](https://s3.ca-central-1.amazonaws.com/launchman/engyne-pseo-design.png)A typical competitor page ([Clickup example](https://clickup.com/blog/linear-vs-jira)) has this format:

1. What is "Your Tool"
2. "Your Tool" Pricing
3. "Your Tool" Features
4. What is a "Competitor Tool"
5. "Competitor"
6. Verdict: Which one is better?
7. Testimonials from your users
8. Your CTA

Here's a template you can copy-paste directly into the editor to get a Competitor page going:

```
## What is Engyne?
Engyne is a platform to launch an SEO-friendly blog, publish content consistently, and start getting results fast with a little help from AI – No coding or technical skills required.

## How much does Engyne cost?
Engyne is in private beta for $200/month

## What can Engyne do?
- Create an SEO content strategy for your business
- Write posts with AI using your brand voice and knowledgebase
- Customize & Deploy blog on your domain

## What is {{name}}
{{description}}

## How much does {{name}} cost?
{{pricing}}

## What can {{name}} do?
{{features}}

## Final Verdict: Which one is better?
```

## Scaling your pages

Now that you have the page template created, continue to fill out your Airtable with more competitors and Engyne will continue to publish more pages on your domain - simple!

## Publish on your domain

You can publish the pages on your custom domain using either subdomains or subfolders. Here's a full guide that walks you through [deploying your Engyne page on your domain](https://engyne.ai/blog/how-to-connect-your-framer-site-to-engyne-blog).

## FAQ

1. **Should I make my tool look like an obvious choice over my competitor?**

   We would strongly suggest portraying an accurate picture of what you and your competitor offer. Customers are very smart. Any trick will just make them lose trust in your brand.
2. **Can I connect a different data source other than Airtable?**\
   Engyne only works with Airtable currently. That being said, you can export a CSV from your other data source and import into Airtable easily.

How to create competitor pages for your SaaS startup in Engyne

How to create Competitor Comparison pages for your SaaS startup in Engyne

As an ambitious entrepreneur in 2023, you're probably well aware that your startup’s success hinges on more than just a groundbreaking product or service. To truly thrive, you need to engage and captivate your target audience, and this is where content marketing comes into play. But what exactly is content marketing, and how do you create a strategy that works for your startup? That's what we're here to help you with!

In this post, you will learn about the ins and outs of content marketing, the latest trends shaping the content marketing landscape in 2023, and how to apply the best practices to your software startup. We'll provide you with actionable insights and hands-on tips that you can use to build a powerful content marketing strategy from scratch. So, are you ready to take your startup to the next level? Let's dive in!

## What is Content Marketing?

Content marketing is an approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly defined audience, with the ultimate aim of driving profitable customer action. It's not about pitching your products or services, but about providing truly useful and informative content to your prospects and customers to help them solve their issues.

## Content Marketing Trends in 2023

Keeping an eye on the latest trends is key to staying ahead of the curve in content marketing. Here's what's hot in 2023:

- **Personalization:** Tailoring content to individual users' preferences and behavior is more important than ever. With the rise of AI and machine learning technologies, personalized content is becoming increasingly sophisticated and effective.

- **Video Content:** The popularity of video content continues to soar. Platforms like TikTok and YouTube are dominating the scene, and brands are leveraging these platforms to engage their audience in a more interactive and entertaining way.

- **Voice Search Optimization:** With the growing adoption of smart speakers and voice assistants, optimizing your content for voice search is crucial to ensure visibility and reach.

- **Sustainability and Social Responsibility:** More and more consumers are choosing brands that align with their values. Creating content that showcases your startup's commitment to sustainability and social responsibility can help you win their trust and loyalty.

## Best Practices for Software Startups

As a software startup, your content marketing strategy might look a bit different. Here are some best practices to guide you:

1. **Understand Your Audience:** Before you start creating content, you need to understand who your audience is, what they need, and how your product or service can help them. Use data and analytics to gain insights into your audience's demographics, behavior, and preferences.

2. **Create High-Quality, Relevant Content:** The quality and relevance of your content are key to attracting and retaining your audience. Focus on creating content that provides real value to your audience, whether it's a blog post that solves a common problem, a tutorial video that shows how to use your product, or a case study that demonstrates the benefits of your service.

3. **Leverage SEO:** SEO is crucial for increasing your visibility and reach. Use keywords that your audience is likely to search for, optimize your meta descriptions and title tags, and create high-quality backlinks to boost your search engine rankings.

4. **Use Social Media:** Social media is a powerful tool for promoting your content and engaging with your audience. Share your content on platforms where your audience is most active, and use these platforms to interact with your audience, gather feedback, and build relationships.

5. **Measure and Optimize:** Use analytics tools to track your content's performance and gain insights into what's working and what's not. Use this data to continuously optimize your content and strategy.

Check out our post on the [Top 5 Tips for Founders Building SaaS Startups](/blog/top-5-tips-for-founders-building-saas-startups) for more insights on building a successful software startup.

## Next Steps

Now that you're armed with this knowledge, it's time to roll up your sleeves and start building your content marketing strategy. Remember, content marketing is a long-term game. It might take some time to see results, but with persistence, creativity, and the right strategy, you can make a big impact. So go ahead, unleash your creativity and start creating content that resonates with your audience and drives your startup's success!

Remember, your startup's journey is as thrilling as it is challenging. But with the right content marketing strategy, you can navigate this journey with confidence. Here's to your success in 2023 and beyond!

How to create a content marketing strategy for your startup in 2023

BetterLegal is an online service that helps entrepreneurs and small businesses start, set up, and maintain their business entities in the US. With over 15k businesses formed and counting, the company always looks to improve its online presence and increase its customer base.

*Goal: BetterLegal wants to improve its CAC by getting more organic customers and growing revenue from $700K ARR to $1M.*

Rules for forming and operating a business vary tremendously from state to state. There are a ton of tax implications and hidden gotchas at every step.

This is why most customers come to BetterLegal feeling confused about:

1. What type of business to set up and why?

2. Which state is the best one and why?

3. What rules and paperwork do I need to fill out for my state?

4. How do I keep my business in good standing?

## **Opportunity**

<https://twitter.com/csakon/status/1623720137961639936>

BetterLegal went directly to the heart of their customers’ struggles and decided to hyper-focus their content strategy on answering these common queries for all 50 states:

1. How to Start an LLC in {State}

2. How to Maintain an LLC in {State}

3. How to File {Specialized Filing} in {State}

**Keyword research**

Just for the “start an llc” keyword, Ahrefs shows a traffic volume of 78K. Not bad! Plus the keyword difficulty is very attainable.

![](https://s3.ca-central-1.amazonaws.com/launchman/image2.png)

## **How BetterLegal used Launchman to speed up content publishing**

1. Speed up publishing

Creating all these pages by hand would have been a momentous task. With Launchman, the team was able to parallelize the work by simply organizing data in Airtable, and creating a page layout that the data will show up in.

![](https://s3.ca-central-1.amazonaws.com/launchman/image1.png)![](https://s3.ca-central-1.amazonaws.com/launchman/image3.png)<https://betterlegal.com/start-an-llc/texas>

> “We have all this internal information we’ve built over the years of running the business that is locked in spreadsheets. By uploading this information to Airtable, massaging it a bit, and writing a single templated article in Launchman, we were able to create dozens of very high quality and unique pieces that are now publicly available and better than what the state governments provide.”

1. Pages needed to evolve rapidly

Since Google takes time to start indexing pages, some content early is better than great content 4 months later. The team got a basic version of the page out and then start evolving the quality with better images, video, and interactive elements. Since the pages use the same page template. Any change applied to it is replicated over to the published pages immediately – no need to go in and edit one by one.

1. Have pages stay on the domain as a subfolder

Marketing pages on a subfolder rather than a subdomain is preferred for SEO. Since the [betterlegal.com](http://betterlegal.com) website is built on Bubble, the team could use Co-Alias and Launchman together to stay on the same domain.

> “Part of the reason we waited so long to tackle this task was that we never wanted to invest the time or resources into a subdomain. If it wasn’t going to be done right and benefit the root domain, we felt it was better not to do it at all. Launchman allowed us to have our cake and eat it too.”

## Results

Able to see his first organic sale within 10 days: <https://twitter.com/csakon/status/1631313219808575489>

How Engyne helped Betterlegal inform and convert more customers from organic search

Organic Search is changing. New players like Perplexity, Bing AI, [you.com](http://you.com) are combining Generative AI and traditional search to give users better answers to their queries in a much shorter time.

Over the last decade, Google has been the king of Organic Search. So much so, that most of our blog traffic, \~ 98% comes from Google, day after day. The last 2% comes from a variety of other sources like Yandex, Bing, DuckDuckGo etc. This paradigm, however, is about to be disrupted with Search Generative Experiences. 

## What is an SGE?

An SGE is a new type of search experience that uses Generative AI to answer queries within a single paragraph. This is an evolution of the traditional search engine, which gives you a list of the 10 most relevant web pages where the answer might be. It has the potential to really disrupt how we search for answers on the Internet. 

Microsoft's Bard for example (below), shows a summarized answer before the typical 10 search results AND also on the right side. All the answers are tagged with sources to indicate where the information is coming from. 

![](https://s3.ca-central-1.amazonaws.com/launchman/bing-ai-1.png)The user can also ask "follow-ups" to the original query. This helps to continue and expand upon the original search with the context being intact. For example, in the above conversation, I could follow by asking: "Give me examples of #2" or "How can good startups avoid these pitfalls?"

## How do SGEs work?

Generative Search Experience (GSE) is applying Generative AI to summarize search results into a single answer. They all work a little bit differently but overall they take the most relevant webpages that answer a user's query and summarize it into a single answer. Very importantly, GSEs are based on Large Language Models. They do not generate answers, only summarize from existing sources. 

## What are the advantages of using SGE vs. Traditional Search

1. Personalization: By combining your user behaviour, personal information, and your browsing style, SGEs can serve much more personalized answers to you.
2. Fast answers: Since SGEs summarize all the search results into a single answer, you save a ton of time not having to sift through web pages.
3. Nuanced queries: You can be much more nuanced in your searches with SGEs. Instead of just saying - "saas tips", you can go even more in-depth with "What are the top tips a pre-seed SaaS startup should know?".

## Examples of SGE platforms

There are several different SGEs that are up and coming up right now. Here's our top 7:

1. [Google Bard](https://bard.google.com/)
2. [Bing AI by Microsoft](https://www.bing.com/?/ai)
3. [Perplexity](https://www.perplexity.ai/)
4. [You](https://you.com/)
5. [Yep](https://yep.com/)
6. [Komo](https://komo.ai/)
7. [Phind](https://www.phind.com/)

## Next Steps

Hopefully, this gives you some context into the upcoming age of Search Generative Experiences or SGEs. This shift has the potential to disrupt the massive Organic Search and SEO industry as a whole. 

SGEs combine Generative AI with Organic Search to give users better, faster answers to their questions.

What is SGE - Search Generative Experiences and why should you care?

You can deploy blog posts from Engyne on your domain in a jiffy!

There are 2 ways to do this:
1. [As a subfolder (Recommended)](#how-to-deploy-engyne-as-a-subfolder-for-a-framer-site): This setup lets you combine both Framer and Engyne on the same domain. For example, you can have your landing page at mywebsite.com be from Framer and all the blog pages be from Engyne as website.com/blog/<pages>. [Having a subfolder is extremely useful for SEO](https://www.impactplus.com/blog/subdomains-vs-subfolders) because as your posts get more traffic from Google, the rest of your site, especially your landing page will start treading higher in rankings.

2.  [As a subdomain](#how-to-deploy-engyne-as-a-subdomain-for-a-framer-site): This will deploy Engyne as blog.yourwebsite.com. Your main website will stay with Framer at mywebsite.com. This setup does not interfere with any other hosting services you have on your domain or other subdomains. 

## How to deploy Engyne as a subfolder for a Framer site
By deploying as a subfolder, you get to have the best of both worlds. You get to keep your Framer pages, i.e. landing, about, features pages etc. but also host Engyne pages as your blog. This is what it looks like:

The traffic first comes to Engyne, using the rules defined in the `Deployment`, we can send it to either your Framer pages or Engyne.

To deploy Engyne as a subfolder, first, you need to connect your domain to Engyne, then use rerouting rules in `Deployment` to route specific URLs to the Framer site. 

### Connect your domain to Engyne
1. In your DNS manager, add a new record.
2. In the "Type" dropdown menu, select "CNAME".
3. In the "Host" field, use "@" (without the quotes).
4. In the "Value" field, enter "cname.engyne.ai" (without the quotes).
5. Click the "Save All Changes" button to add the CNAME record.

With this CNAME added, head over to your Engyne project:
1. Navigate to your project > Settings > Deployment
2. Add your domain in the **Custom Domain** and click Connect
3. If everything goes well, the domain will show a connected sign. Sometimes the DNS changes can take a few hours so if it doesn't immediately, check back in an hour. 

Now your domain should show Engyne pages only. In the next step, we will route specific pages to Framer while keeping the Engyne posts intact.

### Set up routes to your Framer site
In order to route pages to your Framer project, we will use the Framer-hosted URL, e.g. `<name>.framer.app`. Find your Framer URL by:

1. Login to Framer and navigate to your project
2. Click Settings on the top right > Domains > Base Domain. Note down your `<name>.framer.app`. This is your Framer-hosted URL. 





Now that you have the Framer URL, you can set up deployment rules in Engyne:

1. Open up your Engyne site from the dashboard
2. Click `Settings` > `Deployment`
3. Under **Route Pages**, you can list what slugs will route to which URLs in Framer. Make sure to use your Framer-hosted URL in the Destination. 

**Simple usage**

You can use one-off rules like below to reroute individual pages like the landing page, about us etc.

`/` → `https://lime-run-895725.framer.app`

This will route anyone coming to `/` to your Framer site's `/` page.

**Advanced usage**

If you have a large number of pages under a path and don't want to write reroute rules one-by-one, you can use the wildcard pattern to reroute all of them in one go.

`/resources/*` → `https://lime-run-895725.framer.app/resources/$1`


Congratulations! Now if you try going to your domain, you will see at `/` and `/features` it's your Framer site loading, any other URL will bring up your Engyne posts. 

## How to deploy Engyne as a subdomain for a Framer site
You can also connect Engyne to a subdomain like `blog.mywebsite.com` to your domain by following these steps:

1. In your DNS manager, add a new record.
2. In the "Type" dropdown menu, select "CNAME".
3. In the "Host" field, use "blog" (without the quotes). You can specify a different name here instead of "blog" to deploy the pages there, e.g. "resources".
4. In the "Value" field, enter "cname.engyne.ai" (without the quotes).
5. Click the "Save All Changes" button to add the CNAME record.

With this CNAME added, head over to your Engyne project:
1. Navigate to your project > Settings > Deployment
2. Add your domain in the **Custom Domain** and click Connect
3. If everything goes well, the domain will show a connected sign. Sometimes the DNS changes can take a few hours so if it doesn't immediately, check back in an hour. 

Now your domain should show Engyne pages only. In the next step, we will route some pages to Framer while keeping the Engyne posts intact.

How to connect your Framer site to Engyne blog

Engyne uses Airtable as the data source for Programmatic pages. It's free, easy to learn, and the UX is just amazing. 




## Connect Airtable to Engyne

1. Navigate to your Programmatic Collection Settings > Connect Airtable. 
2. Create a [new Personal Access Token in Airtable](https://engyne.ai/blog/how-to-find-your-airtable-personal-access-token). The scope should be: `data.records:read`, `schema.bases:read` and select your base.
3. Copy & Paste the generated token into the Airtable Personal Access Token. 


4. Once added, you can now **Sync Data** in your Programmatic collection.
5. That's it, you can now start [creating your Programmatic SEO page in Engyne](https://engyne.ai/blog/how-to-create-your-first-programmatic-seo-page-with-engyne)

## Next Steps
Now that you know how to connect your Airtable to Engyne to create a Programmatic SEO collection, try:
1. [Designing a page template](https://engyne.ai/blog/how-to-create-your-first-programmatic-seo-page-with-engyne#design-your-page-template) in the Programmatic builder
2. Expand your dataset by adding more rows

How to connect your Airtable data source to Engyne

How to connect your Airtable base to Engyne

You can give external applications access to your Airtable account to automate your everyday work. Prior to January 2024, you would have to create an API key in Airtable and provide that to the Developer. Airtable is now phasing out API keys in favour of Personal Access Tokens. 

## What is the difference between Airtable API keys and Personal Access Tokens?
API Keys would give the developer access to your entire account. Developers would be able to read, write, update and also delete records in any Base of the connected Airtable account. 

Personal Access Tokens instead let you, the user, specify what bases the Developer should have access to and what type of operations (create, read, update or delete) they can perform on your behalf. They are a more secure way to give other applications access to your resources.

## Where can I find the Airtable Personal Access Token?
To create your Personal Access Token:

1. Head over to the [Token dashboard](https://airtable.com/create/tokens) in Airtable Settings. 
2. Create a new Token. 
    1. Give it a recognizable name. 
    2. Choose scopes. This is how you specify what kind of access you want to give to the Developer. Scroll down to read more. Typically just the `data.records:read`, `schema.bases:read` is enough for read-only access.
    3. Choose access. This is where you specify which Base or workspace the Developer can access. 

## What happens if I don't create a Personal Access Token for my Airtable?
API Keys will continue to work until January 2024. After that your external applications will not be able to access your resources. You would have to switch to using a Personal Access Token instead.


## What are Airtable Token scopes?
With Personal Access Tokens, you can specify exactly the kinds of actions the Developer can do with your Airtable account. 

### Basic Permissions
1. data.records.read: Lets the Developer read all rows
2. data.records:write: Lets the Developer write, update and delete any rows
3. schema.bases:read: Lets the Developer read the schema of the Base, i.e. what columns are available and what their data type is
4. data.recordComments:read: Lets the Developer read comments 
5. data.recordComments:write: Lets the Developer write a new comment

### Advanced Permissions
1. webhook:manage: Webhook Endpoints send out real-time update notifications when data is changed. This permission lets Developers create, read, and delete the endpoints.
2. block:manage: Lets the Developer submit custom Airtable extensions

##




How to find your Airtable Personal Access Token

What is an Airtable Personal Access Token and where do I find it?

Engyne Competitors

Competitor Pages

Sample Collection

Sample collection

Use this tone with a 100% intensity:

1. Uses second-person language like "you" and "your" to speak directly to the reader. Creates a conversational style.
2. Employing inspirational phrases
3. Uses headings and bullet points to make it skimmable and easy to digest.
4. Informal, friendly language
5. Vivid metaphors 
6. enthusiastic, motivational tone that aims to excite and encourage the target audience
7. The overall tone is upbeat, and passionate, and aims to get readers pumped. It's almost like a motivational coach guiding you enthusiastically through the process.

We post in-depth guides, how-to’s, and case studies on scaling your startup with content marketing and SEO while sharing our journey in public.